SEO

Search Engine Optimization (SEO) is the practice of enhancing a website’s visibility on search engine results pages (SERPs). It involves optimizing content, using relevant keywords, improving site structure, and building quality backlinks. SEO aims to attract organic traffic by making a site more attractive to search engines like Google. It encompasses both on-page (content and HTML) and off-page (link building and social signals) strategies. Effective SEO can lead to higher rankings, increased web traffic, and better user engagement.