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Introduction
Search Engine Optimization (SEO) is the practice of enhancing a website’s visibility on search engine results pages (SERPs). It involves optimizing content, using relevant keywords, improving site structure, and building quality backlinks. SEO aims to attract organic traffic by making a site more attractive to search engines like Google. It encompasses both on-page (content and HTML) and off-page (link building and social signals) strategies. Effective SEO can lead to higher rankings, increased web traffic, and better user engagement.
Overall, Search Engine Optimization (SEO) enhances website visibility on search engines, driving organic traffic through relevant keywords.