1.
A/B testing is used to compare two versions of an ad to determine which one performs ___.
2.
A ___ campaign aims to increase brand awareness and drive traffic through paid ads.
3.
————ads appear at the top of search engine results pages based on user queries.
4.
Which platform is considered most effective for B2B targeting?
5.
In paid search advertising, ads can only appear on search engines?
6.
What does PPC stand for in digital marketing?
7.
What is the primary tool used to create and manage ads on both Facebook and Instagram?
8.
Which of the following is NOT typically a component of a paid social media strategy?
9.
The total number of times an ad is shown to users is known as ___.
10.
Which of the following is a benefit of using remarketing?
