1.
A/B testing is used to compare two versions of an ad to determine which one performs ___.
2.
Which of the following is NOT typically a component of a paid social media strategy?
3.
In paid search advertising, ads can only appear on search engines?
4.
What does PPC stand for in digital marketing?
5.
————ads appear at the top of search engine results pages based on user queries.
6.
A ___ campaign aims to increase brand awareness and drive traffic through paid ads.
7.
Which platform is considered most effective for B2B targeting?
8.
The total number of times an ad is shown to users is known as ___.
9.
Which of the following is a benefit of using remarketing?
10.
What is the primary tool used to create and manage ads on both Facebook and Instagram?
