1.
What is the primary tool used to create and manage ads on both Facebook and Instagram?
2.
What does PPC stand for in digital marketing?
3.
In paid search advertising, ads can only appear on search engines?
4.
Which of the following is NOT typically a component of a paid social media strategy?
5.
The total number of times an ad is shown to users is known as ___.
6.
A ___ campaign aims to increase brand awareness and drive traffic through paid ads.
7.
A/B testing is used to compare two versions of an ad to determine which one performs ___.
8.
Which platform is considered most effective for B2B targeting?
9.
————ads appear at the top of search engine results pages based on user queries.
10.
Which of the following is a benefit of using remarketing?
